Create a Targeted Marketing Plan
Dreams and visions of what you want to accomplish will get you nowhere without a meticulous plan on how to get there. In order to boost sales, create a strong company image, and ultimately achieve success, a clear, detailed, step by step plan of action must be created.
Common questions that should be answered by your plan include:
- Who is your target customer? Your answer should be in the form of a detailed description including age range, gender, class level, and buyer type.
- Where does your target customer live? This is an important piece of information, because advertising in places where there are no potential customers is a waste of time and money.
- What type of marketing material is best utilized to reach your customer Websites, advertisements, brochures, or direct mail? Each method of marketing has advantages and disadvantages- choosing the optimum method for you depends on your product and customer type.
- What is your customer’s motivation in buying your product? People buy products as a result of many desires, including to:
- Be admired
- Look good
- Save money
- Save time
- Have fun
- Work less
There are a host of other reasons why people may choose to buy a particular product. Once you determine which reason you think is most popular and likely for your product and focusing on this motivator, you can effectively convince others to purchase your product, by tapping into their underlying feelings regarding the purchase. You can compel, convince, and win the sale. |
